In some instances, your customers can log in easily by using their existing Google or FB accounts. This is super helpful since we tend to forget individual sign in accounts, usernames, and passwords.
It’s beneficial to set up your website to allow your clients to sign in as they would any social platform. Now, be reminded that this is a recurring set up, and might require reconfiguration every 6 – 9 months, or as often as Google parameters are updated.